Rovell: Lin seems like a safer long-term sponsorship bet
CNBC’s Darren Rovell joined the show to talk about today’s poll — if you ran a company, who would you want as your sponsor — Tim Tebow or Jeremy Lin?
Rovell said Lin, because he’s seen more in 10 games for Lin than he saw in 10 games from Tebow.
“If your’e an advertiser, you have to be concerned about winning,” Rovell said.
Rovell said that Nike already signed Lin last year, but they’re not giving him anything more than product right now. But Rovell said they’ll work on renegotiating that deal. Rovell said that Adidas is making money off Lin right now because they have the NBA contract.